As a recent Deloitte and Touche survey revealed, cross-selling is vital to building a successful practice because it is far more effective than trying to make sales to new clients. The survey revealed that the chance you can sell a product to a new customer is about 15%. But when you sell to existing clients your odds improve dramatically—to almost 50%. Couple those dramatic splits with the fact that it costs six times more to sell to a new customer than to sell to an existing one and it’s plain to see that cross-selling presents a tremendous opportunity for growth. Download 'The Advisor҆s Guide to Creating an Effective Cross-Selling Plan' today and get started developing your own cross-selling strategy.